Shopify Store Development

A Shopify store that
actually looks like you.

Custom Shopify theme built from scratch — no £20 template, no bloated app stack. Fast, on-brand, and ready to sell from day one.

From £1,200 one-off Live in 2–3 weeks Full custom theme
What goes wrong

Most Shopify stores make
the same four mistakes.

We build to avoid all of them from the start — because retrofitting good decisions is always more expensive than making them upfront.

Using a generic theme

The same £30 theme used by thousands of other stores. Customers notice, even if they can't articulate why. It undermines brand trust and conversion.

Ignoring mobile checkout

Most Shopify sales happen on mobile. A desktop-designed checkout that's awkward on phone loses sales at the last moment.

Installing too many apps

Each app adds JavaScript to every page load. 10+ apps and your store is slow. Slow stores rank lower on Google and convert worse.

Copying supplier descriptions

Identical product descriptions shared across hundreds of stores. Google sees duplicate content and ranks you lower than competitors with unique copy.

What's included

Everything to launch. Nothing held back.

One price. No upsells. This is what every Shopify build includes.

Custom Shopify theme

Built from scratch to match your brand. Your colours, your typography, your layout — not a £20 template shared by 10,000 other stores.

Product & collection pages

Clean, high-converting product pages. Collection filtering, variant selectors, image galleries, and related products — all styled to your brand.

Payments & checkout

Shopify Payments configured and tested. Apple Pay, Google Pay, major cards. A checkout experience that gets out of the way and converts.

Inventory & order setup

Products imported, variants configured, stock levels set. Your admin panel ready to use from launch day.

Shipping & tax setup

UK shipping zones configured, VAT handled correctly. You tell us your shipping rules and we set them up.

Mobile-first build

More than half your customers shop on their phones. The store is designed for mobile first, then optimised for desktop.

SEO foundations

Product titles, meta descriptions, alt text, canonical tags, and a sitemap. Enough to compete in search from day one.

Handover walkthrough

A recorded walkthrough of how to add products, manage orders, update content, and run your store. Yours to keep.

Real project

Rocky Everyday —
a real client store.

Rocky Everyday sells adult incontinence and care products in the UK. We built their Shopify store with a fully custom theme — no templates, no generic e-commerce aesthetics.

Clean product pages, fast load times, a checkout that works on mobile, and a brand that looks considered and trustworthy in a sensitive product category.

ShopifyCustom Liquid themeUK shippingVAT configuredMobile-first

< 2s

Load time

100%

Custom theme

Mobile

First design

"We'd rather leave this for our first client testimonial."

The process

Brief to live in three weeks.

A clear, collaborative process with no surprises.

01

Brand & product briefing

We gather your brand assets, product catalogue, shipping rules, and any design references. The more we know upfront, the faster we build.

02

Design direction

We present the homepage and product page design before building. You approve the direction — then we build the rest consistently.

03

Build & populate

We build the theme, configure Shopify settings, import your products, and set up payments and shipping. You have a staging store to review throughout.

04

Review & amends

Two rounds of revisions. We work through your feedback on both design and functionality until the store is exactly right.

05

Launch & handover

We connect your domain, run final checks, and go live. Then we walk you through everything — so you can run the store yourself from day one.

Pricing

From £1,200. One-off.

50% upfront, 50% on delivery. Plus your Shopify plan (from £25/month, paid directly to Shopify).

Included in £1,200

Custom Shopify theme
Up to 50 products imported
Payments & checkout configured
Shipping & tax setup
Mobile-first build
SEO foundations
Handover walkthrough
3 months support

Optional add-ons

Product photography guidanceIncluded free
50–200 product import+£200
Custom subscription setup+£400
AI customer support agent+£400 + £50/mo
Monthly maintenance+£200–400/mo
Get a quote →

All prices exclude VAT. Final scope agreed before any work starts.

Common questions

Shopify questions, answered honestly.

Does this include the Shopify subscription?

+

No — you pay Shopify directly for your plan (Basic is £25/month, which is sufficient for most small businesses). Our fee covers the design, build, and setup. The ongoing Shopify cost is separate and goes directly to Shopify.

How many products can you import?

+

Up to 50 products are included in the base price. For larger catalogues, we quote based on volume — importing 200+ products is more time-intensive and will be priced accordingly.

Can I update products myself after launch?

+

Yes — Shopify's admin is designed for non-technical users. Adding products, updating prices, managing stock, processing orders — all straightforward. We include a handover walkthrough so you know how everything works.

Do you build custom Shopify apps?

+

We can build custom functionality using Shopify's API and metafields. If you need something specific — a custom bundle builder, a subscription model, a bespoke checkout modification — tell us and we'll quote.

What's the difference between this and a template build?

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A template build uses a pre-made theme and customises colours and logo. Our build starts from your brand and builds the theme to match — your layout decisions, your typography, your component design. The performance and brand coherence are substantially different.

Can I migrate from another platform?

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Yes. We can migrate products, customer data, and order history from WooCommerce, Wix, Squarespace, or BigCommerce to Shopify. Data migration is quoted separately based on the volume involved.

Ready to build a Shopify store done properly?

Tell us about your products and we'll come back with a clear quote. Most projects start within a week of agreeing scope.