Shopify Store Development

A Shopify store that
actually looks like you.

Built to your brand — a branded premium theme to launch fast, or a fully custom build from scratch. No bloated app stack. On-brand and ready to sell from day one.

✓ From £800 one-off✓ Live in 2–3 weeks✓ Two tiers: Starter or Custom
What goes wrong

Most Shopify stores make
the same four mistakes.

We build to avoid all of them from the start — because retrofitting good decisions is always more expensive than making them upfront.

Using a generic theme

The same £30 theme used by thousands of other stores. Customers notice, even if they can't articulate why. It undermines brand trust and conversion.

Ignoring mobile checkout

Most Shopify sales happen on mobile. A desktop-designed checkout that's awkward on phone loses sales at the last moment.

Installing too many apps

Each app adds JavaScript to every page load. 10+ apps and your store is slow. Slow stores rank lower on Google and convert worse.

Copying supplier descriptions

Identical product descriptions shared across hundreds of stores. Google sees duplicate content and ranks you lower than competitors with unique copy.

What's included

Everything to launch. Nothing held back.

No surprise upsells. This is what goes into a WebSP Shopify build.

Custom Shopify theme

Built from scratch to match your brand. Your colours, your typography, your layout — not a £20 template shared by 10,000 other stores.

Product & collection pages

Clean, high-converting product pages. Collection filtering, variant selectors, image galleries, and related products — all styled to your brand.

Payments & checkout

Shopify Payments configured and tested. Apple Pay, Google Pay, major cards. A checkout experience that gets out of the way and converts.

Inventory & order setup

Products imported, variants configured, stock levels set. Your admin panel ready to use from launch day.

Shipping & tax setup

UK shipping zones configured, VAT handled correctly. You tell us your shipping rules and we set them up.

Mobile-first build

More than half your customers shop on their phones. The store is designed for mobile first, then optimised for desktop.

SEO foundations

Product titles, meta descriptions, alt text, canonical tags, and a sitemap. Enough to compete in search from day one.

Handover walkthrough

A recorded walkthrough of how to add products, manage orders, update content, and run your store. Yours to keep.

Real project

Baddie Collective —
a real client store.

Baddie Collective is a British premium streetwear brand — hoodies, caps, joggers and more. We built their Shopify store with a fully custom theme they own outright — no templates, no generic e-commerce aesthetics.

Clean product pages, fast load times, a checkout that works on mobile, and a close, honest back-and-forth throughout — the client left a five-star review and is staying on as the brand grows.

ShopifyCustom Liquid themeUK shippingVAT configuredMobile-first

5★

Verified review

100%

Custom theme

Yours

Own it outright

“An absolute pleasure to work with from start to finish… it genuinely feels like he has taken an interest in helping us create something we’re really proud of, rather than simply building a website and handing it over.”
Baddie Collective · 5★ verified on Trustpilot
The process

Brief to live in three weeks.

A clear, collaborative process with no surprises.

01

Brand & product briefing

We gather your brand assets, product catalogue, shipping rules, and any design references. The more we know upfront, the faster we build.

02

Design direction

We present the homepage and product page design before building. You approve the direction — then we build the rest consistently.

03

Build & populate

We build the theme, configure Shopify settings, import your products, and set up payments and shipping. You have a staging store to review throughout.

04

Review & amends

Two rounds of revisions. We work through your feedback on both design and functionality until the store is exactly right.

05

Launch & handover

We connect your domain, run final checks, and go live. Then we walk you through everything — so you can run the store yourself from day one.

Pricing

Two ways in. You own both.

Start with a branded premium theme, or go fully custom. 50% upfront, 50% on delivery. Plus your Shopify plan (from £25/month, paid directly to Shopify).

Starter

From £800

one-off · launched in 1–2 weeks · + your Shopify plan

A professional store, launched fast — a premium theme branded to you.

  • Premium theme set up & branded (logo, colours, fonts)
  • Up to 15 products loaded
  • Core pages: Home, Shop, Product, About, Contact, Policies
  • Payments, shipping & tax configured
  • Mobile-responsive + basic on-page SEO
  • One round of revisions · 1–2 week turnaround
Get a quote

More products, custom sections, migrations or a blog are quoted on top.

Most popular

Custom

£1,500

one-off · fully bespoke theme

Built to your brand — a fully bespoke theme, no template constraints. Stand out, own it.

  • Custom Shopify theme built from scratch
  • Up to 50 products imported
  • Payments & checkout configured
  • Shipping & tax setup
  • Mobile-first build
  • SEO foundations
  • Handover walkthrough
  • Two rounds of revisions · 3 months support

Optional add-ons

Product photography guidanceIncluded free
50–200 product import+£200
Custom subscription setup+£400
AI customer support agent+£400 + £50/mo
Monthly maintenance+£200–£400/mo

Final scope agreed before any work starts.

Common questions

Shopify questions, answered honestly.

Does this include the Shopify subscription?

+

No — you pay Shopify directly for your plan (Basic is £25/month, which is sufficient for most small businesses). Our fee covers the design, build, and setup. The ongoing Shopify cost is separate and goes directly to Shopify.

How many products can you import?

+

Starter includes up to around 15 products loaded; Custom includes up to 50 imported. For larger catalogues, we quote based on volume — importing 200+ products is more time-intensive and will be priced accordingly.

Can I update products myself after launch?

+

Yes — Shopify's admin is designed for non-technical users. Adding products, updating prices, managing stock, processing orders — all straightforward. We include a handover walkthrough so you know how everything works.

Do you build custom Shopify apps?

+

We can build custom functionality using Shopify's API and metafields. If you need something specific — a custom bundle builder, a subscription model, a bespoke checkout modification — tell us and we'll quote.

What's the difference between Starter and Custom?

+

Starter (from £800) sets up a premium theme and brands it to you — your logo, colours and fonts — so you launch a professional store fast. Custom (£1,500) starts from your brand and builds the theme from scratch: your layout decisions, your typography, your component design, no template constraints. Both are stores you own outright; Custom gives you more room to stand out.

Can I migrate from another platform?

+

Yes. We can migrate products, customer data, and order history from WooCommerce, Wix, Squarespace, or BigCommerce to Shopify. Data migration is quoted separately based on the volume involved.

Ready to build a Shopify store done properly?

Tell us about your products and we'll come back with a clear quote. Most projects start within a week of agreeing scope.